#DeliasForever

#DeliasForever

As far as '90s comebacks go, this one has us really excited! Iconic teen brand dELiA*s is relaunching this summer under new ownership led by Steve Russo, Founder and CEO of FAB NY. A leader in the handbag, backpack and accessory market, Russo, along with newly formed entity Butterfly Retail Acquisitions LLC, plans to revisit the brand's fondly remembered roots and reinvigorate them for today's teenage customers. News of the company's reopening received over 50,000 likes on Instagram ("#DeliasForever" originating amongst its 5,000+ comments) and was quickly picked up by fashion press including Refinery 29 and People StyleWatch. Its following strong as ever, the new dELiA*s will debut its back-to-school collection this August on delias.com.