CEO of FAB Starpoint and Artisan House Steve Russo has a plan to resurrect a 90s retail icon that fell on hard times. Before Delia's closed its doors last month, it had 92 retail stores and a loyal following intact from its heyday. Mr. Russo, who purchased the company after its bankruptcy, believes the brand still has legs to run in the current e-commerce climate thanks to its loyal following and its clean, age appropriate fashion appeal to girls and moms alike. Not to mention, the shift from brick and mortar storefronts to the web has its perks. To promote the relaunch, Delia's has adopted the new slogan “Online only = ALWAYS OPEN!” along with hashtag #DeliasForever. Check out The Wall Street Journal's article for more on Steve Russo and Delia's new chapter.
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It was an honor to attend the 23rd Annual Ronald McDonald House Gala at the Waldorf Astoria, honoring Manny Chirico and Keith Sherin. In addition to raising $6 million for pediatric cancer, the event also debuted our special edition tote featuring the original artwork of children staying at Ronald McDonald House New York, on sale June 1st.
Claire Marie Wagonhurst was a sparkling 17 year old from Maryland who lost a long and courageous battle with adolescent melanoma. I first learned of Claire when I met her mother Marianne, a news anchor, while shooting a TV spot in Baltimore. When Marianne told me about her daughter’s illness and her dream of being in the fashion industry, we arranged for her to come up to New York to shadow me for a day. In that small window I discovered what a bright and beautiful young lady she was, inside and out.
In the days following her passing, girls at schools throughout the Baltimore area cut their hair to donate to cancer in the “Hair for Claire” campaign. At last count, there was at least enough hair cut to scale a 29-story building.
To honor Claire and her brief but memorable time with us at Danielle Nicole, we named our favorite group from Pre Fall after her (which would go on to become an editorial favorite and the best seller of the season). A percentage of sales from the Claire collection will be going to the Claire Marie Foundation.
As far as '90s comebacks go, this one has us really excited! Iconic teen brand dELiA*s is relaunching this summer under new ownership led by Steve Russo, Founder and CEO of FAB NY. A leader in the handbag, backpack and accessory market, Russo, along with newly formed entity Butterfly Retail Acquisitions LLC, plans to revisit the brand's fondly remembered roots and reinvigorate them for today's teenage customers. News of the company's reopening received over 50,000 likes on Instagram ("#DeliasForever" originating amongst its 5,000+ comments) and was quickly picked up by fashion press including Refinery 29 and People StyleWatch. Its following strong as ever, the new dELiA*s will debut its back-to-school collection this August on delias.com.
Did you catch Danielle's ad in the Sunday Style section of the New York Times? Swing by Macy's Herald Square Handbags Department on the Mezzanine this Friday, May 1st at 6pm to join the cast of Beautiful - The Carole King Musical and Danielle DiFerdinando, founder, creative director and designer of Danielle Nicole, who will be styling and curating select looks from her spring collection based on the hit Broadway musical. Plus, receive a pair of tickets to the show with your $125 Daniele Nicole purchase!